The persuasive visual contents of social media also laid a foundation for more real interactions for the ecommerce business. Take the fashion industry for example. Consumers may still have doubts about the plain test comments. Especially when they buy products at much lower prices, they may have concerns about the quality. In this way, UGC (User Generated Content) plays an important role in demonstrating the real interaction, particularly the popular video content.
Data shows that 41% of Generaton Z and Millennials shop online at a frequency of 2-3 weeks. However, TikTok broke this with a percentage of 48%. To motivate consumers to make orders earlier, it is especially important for retailers to better understand their consuming behaviors.
On the one hand, businesses should adjust marketing strategies according to targeting consumers, since consumers at different ages usually have very different motivations for shopping.
On the other hand, there are various factors that may result in impulsive purchasing by young consumers. For example, simple and fast checkout (34%) and the "Buy" button on social media surface (21%), which are popular among Generagtion Z and Millennials.
Above all, social media gradually plays an essential role in marketing, and businesses need to take in-depth investigation of consumer behavior.
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