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Future of Fintech
How iPeakoin helps advertising platforms to expand businesses in the web3 space
The influences of blockchian on digital advertising
 
Digital advertising ecosystem is a massive network of DSPs, SSPs, ad exchanges, ad networks, data management platforms, ad servers, and agency trading desks. It is hard to imagine how many supply and demand partners exactly transact on a daily basis through Real-Time Bidding auctions.
During the last decades, the emergence of blockchains has had impacts on all sides, including adtech. On the one hand, as more and more web3 developers step into this space, the demand for advertising in this area is increasing. On the other hand, media buyers and sellers have to pay fees to middlemen, technology vendors, and intermediaries. Those platform fees, service fees, payment processing fees, and transaction fees cost a fortune. That’s quite a lion’s share of the marketing budget. Both advertisers and marketers express concerns about the lack of trust, transparency issues and growing ad fraud problems that devastate programmatic partnerships.
All these difficulties require immediate resolutions. Blockchain technology promises fundamental changes and tremendous profits to the AdTech industry.
 
Challenges for digital marketing agency in web 3.0
 
Lucas and his team used to provide advertising services for brands across industries, including education, entertainment, e-commerce, developers, etc. Last year, some of his customers transformed business to web3 space like NFT and asked for new demands in advertising. Lucas and his team decisively seized this opportunity and began to develop business with blockchain. What followed are technology updating as well as difficulty in payment solutions.
As a newcomer in this area, Lucas needed a solution which could help them realize flexible exchange between fiat and crypto. There were only a few ways of converting fiat currency into cryptocurrency. Credit and debit cards are a popular way for new users to purchase cryptocurrency via an exchange, but they come with high fees of up to 10%. The second channel is purchasing through bank transfer, but they can take several days and might result in losses due to price fluctuations. OTC is the third method, allowing buyers and sellers to exchange directly or via a trading desk such as the one Rad operates. However, it is not that friendly to businesses with small amounts of transactions.
 
Crypto solution provided by iPeakoin
As an institution-grade global cash management platform, iPeakoin aims to help businesses deal with cross-border payments with a crypto-and-fiat integrated solution.
With iPeakoin's Global Account and Crypto Wallet, Lucas and his team can conveniently receive both fiat and crypto payments. Meanwhile, it is also simple to convert the inbound crypto to USD and transfer into Global Account or an external bank account for settlement with ACH, Domestic Wire, and SWIFT. The cash in the iPeakoin Global Account can be used to make payments or recharging Virtual Cards uses. On/off ramp services on a single account are available, reducing frictions in fiat and crypto trading.
A lower charging fee and high security also eliminate Lucas's concerns regarding costs and fund security.
Global Account is a business bank account and FDIC insured deposit of up to $250,000 is available to each depositor. iPeakoin Crypto Wallet is a custodian wallet backed by Circle and Coinbase with optimized AML-system supported by Chianalysis and anti-fraud payment system based on machine learning and artificial intelligence.
"iPeakoin enables us to manage both fiat and crypto assests on one dashboard. That's what I most considered when seeking a payment solution." Said Lucas, "Now, I can receive payments and get notified no matter where I am."
 
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If you have any questions or feedback, or just want to say hi, send us a note at marketing@ipeakoin.com. We always love to chat.
As a neobank, iPeakoin builds a new generation of banking for all businesses to operate without borders and restrictions. We aim to create social value, serve the public good and drive sustainable growth for our customers.